Location: Haikou Dayingshan CBD
Sector: Duty-Free Consumer Goods
Investment Mode: Setting up China headquarters
On September 25, 2020, Kirchhofer Group, a famous Swiss international luxury retailer, officially entered the Asia-Pacific market by “signing online” and setting up its China headquarters in Hainan. It was the first overseas luxury retail group to settle in China with headquarters in Hainan Free Trade Port.
Kirchhofer Group is focused on the construction of the Hainan Trade Port. With the help of the Hainan Provincial Bureau of International Economic Development, the group decided to enter the Chinese market by setting up the Kirchhofer China headquarters and using the China International Consumer Goods Expo to expand its business in the Hainan Free Trade Port and throughout China. Kirchhofer Group hopes to learn more about Hainan and China through cooperation so as to prepare for more opportunities in the future. Stéphane Linder, CEO of the Group, stated that “With help and support from the Hainan Provincial Bureau of International Economic Development, and with 75 years of professional experience in the watch and jewelry sectors, we will bring the best consuming experience and high-quality service to Chinese and global consumers in the Hainan Free Trade Port. Kirchhofer Group looks forward to further cooperation in the future.”
Han Shengjian, the director of the Hainan Provincial Bureau of International Economic Development, expressed a warm welcome to Kirchhofer Group for entering the Chinese market and setting up its China headquarters in Hainan. Han also said that both sides should maintain close cooperation in the future. The Hainan Provincial Bureau of International Economic Development always adheres to the service concept of “We run for the enterprise”. Based on the provincial working mechanism of “horizontal linkage and vertical coordination” and the “one-to-one” enterprise attendant system, Hainan is able to provide the best service for Kirchhofer Group and other global investors doing business in the Hainan Free Trade Port.