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Updated: investinchina.chinadaily.com.cn
A tourist (right) joins a performer for a bamboo dance at the Nanshan Cultural Tourism Zone in Sanya, Hainan province. [Photo by Chen Wenwu/For China Daily]

I. Current Status

As a backbone industry in Hainan, tourism is entering a period of high-speed development.

In 2019, total tourism revenue in Hainan reached 105 billion yuan ($16.07 billion), up 11 percent year-on-year, and the value added of the tourism industry increased by 10 percent year-on-year.

‐ 83.14 million domestic and foreign tourists, up 9 percent year-on-year.

‐ 1.42 million inbound visitors, up 12 percent year-on-year.

In 2020, Hainan received a total of 64.55 million tourists from home and abroad, and achieved total tourism revenue of 87.29 billion yuan, becoming one of the fastest recovering tourist regions in China following the COVID-19 outbreak.

II. Development Advantages

Unique tourism resources

Hainan is the only tropical island province in China. It has the country’s largest marine area, abundant tourism resources, and high-quality typical tropical island scenery.

Duty free upon exit

Hainan is the only province where one can enjoy duty-free shopping without going abroad. It has the world's largest duty-free shop, and the prices are 15 percent-35 percent lower than they are with duty added.

Highest density of luxury hotels

Luxury resort hotels are densely located in Hainan, with 78 world famous hotel management groups and 94 international brand hotels active in the province.

Visa-free policy for 59 countries

Citizens from 59 countries can enter Hainan visa-free. There were more than 470,000 visa-free arrivals in 2019, up 33 percent year-on-year, bringing in a large number of international visitors.

III. New Opportunities for FTP Investment

Hainan will further open up and develop tourism, actively promote new businesses and new hot spots, enhance high-end tourism consumption, and upgrade the quality of the tourism industry.

(1) Shopping Tours

Implement more convenient duty-free shopping policies.

(2) Sports Tours

Promote the integration of tourism, sports and elder-care.

(3) Medical Tours

Expand the opening up of medical areas, following the policies of the Boao Lecheng International Medical Tourism Advance Zone.

(4) Culture Tour

Develop emerging culture consumption, such as animation games and digital consumption.

(5) Cruise Home Port Construction

Combine the cruise economy with the sightseeing industry for mutual development.

(6) Yacht Tours

Build a comprehensive service platform for yacht tours and raise supervision of yacht leasing.

IV. Recommended Industrial Parks

As of May 20, 2020, there were altogether 66 A-level scenic spots in Hainan province, including six 5A-level scenic spots, 20 4A-level scenic spots, 28 3A-level scenic spots and 12 2A-level scenic spots. Nineteen cities and counties of Hainan province have more than 220 tourist attractions. Numbered among them are Sanya Nanshan Temple, Sanya Dongtian Park, The End of the Earth (Tianya Haijiao), Wuzhizhou Island and Lingshui Boundary Island. The YANODA Rainforest, rich in natural landscape and tourist attractions, is one of the world’s famous tourist scenic areas and attracts a large number of visitors.

Renowned tourist areas in Hainan include:

(1) Hainan Binlanggu Li and Miao Cultural Tourist Area

(2) Hainan YANODA Rainforest Cultural Tourism Zone

(3) Hainan Boundary Island Scenic Area

(4) Hainan Dongtian Park Scenic Area

(5) Hainan Nanshan Cultural Tourist Area

V. Successful Hainan enterprises include:

(1) China Tourism Group (Hainan Tourism Section)

(2) Hainan Atlantis Business Travel Development Co Ltd

(3) Mission Hills Group (Hainan Tourism Section)

(4) Sanya Tourism and Culture Investment Group (Hainan Tourism Section)

(5) Hainan Chunguang Foodstuff Co Ltd

Boao Lecheng Specialist Clinic Project
Qionghai, Hainan Province
500 million yuan
Mei'an Biomedical Industrial Park Project
Haikou, Hainan Province
20 billion yuan


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