I. Project Positioning
(1) The development goal of the tourism road around the island is to build a road that is ecological, scenic, cultural, smart and happy.
(2) The road will breakthrough traditional traffic functions by adding elements of tourism, entertainment, leisure, and consumption.
(3) The road is the "chain" and the stations are the "pearls". It will be a landmark project and a masterpiece of tourism throughout the whole region.
II. Project Planning
(1) Highways: connecting 12 cities and counties
Total length of 1,429 km
Main line of 999 km
Newly built section of 442 km
Combining with existing highways
(2) Road stations: building 40 boutique stations
Characteristic architectural style
Diversified business forms
Focus on eco-friendly issues and even distribution between different stations
III. Six Business Forms of Station Investment Promotion
The round-the-island tourism road station is a comprehensive tourism service facility, incorporating the functions of "tourist centers, featured tourism products and regional integrated platforms". It is to be built into a round island tourism consumption platform, a tourism product system with Hainan coastal features, in future targeting one third of all high-end tourists in the whole island, and focusing on six major business forms:
(1) Theme Parks
(2) Resort Hotels
(3) Museums and Historic Places
(4) Entertainment
(5) Commercial Shopping
(6) Food and Beverage
IV. Development Advantages
Hainan has the advantage of having developed high quality tourism and abundant tourism resources. The construction of stations on tourist roads around the island will play a vital role in improving the quality of tourism and service conditions as well as promoting the vigorous development of the industry.
V. Successful Enterprises
(1) CCCC Ocean Investment Holding Co Ltd
(2) CRCC Hainan Investment Co Ltd
(3) CCCC Fourth Highway Engineering Co Ltd
