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Hainan International Consumer Goods Exhibition Center Project

Updated: investhainan.cn

Project Name

Hainan International Consumer Goods Exhibition Center Project

Project Location

Haikou Jiangdong New Area, Hainan Province


The Tertiary Industry

Investment Scale

The first phase is expected to see an investment of about 19 billion yuan. The total investment of the project is estimated to amount to 60 billion yuan.

Construction Period

8 years (2020-2027).

Project Type


Investment Mode


Publishing Date


Project Description

1 Positioning and Functions

(1) Positioning

★ to display and release a large variety of global consumer products and provide multi-channel services to help global high-quality goods (plus technology and services) enter the Chinese market;

★ to provide comprehensive, high efficiency and low cost support services for global high-quality commodity exhibitors (enterprises and various businesses);

★ to develop the online and offline platform economy, forming high-value commodity markets;

★ to create a "Never Ending International Consumer Products Expo".

(2) Functions

Its main functions include creating a "7+X" model. First of the "7" is the perennial display of products; the second is on-site negotiations and transactions; the third is the intelligent service system; the fourth is short-term exhibitions; the fifth is visitor shopping; the sixth is storage and logistics support services; the seventh is hotels, restaurants, and supermarkets; “X” indicates other supporting service functions.

2 Planning Site Selection and Land Use Scale

Located on the west side of the International Offshore Innovation and Entrepreneurship Group in Haikou Jiangdong New Area, the project's total land area is about 213.3 hectares, of which the first-phase project is 80 hectares. The total construction area of the project, which will be constructed in three phases, was initially planned to be 4 million square meters. The main construction contents of the first phase include exhibition centers, commercial complexes, business hotels, etc.; the main construction contents of the second and third phases are exhibition centers (phase II only), a conference center, office buildings, international apartments and supporting business services.

3 Goals and Targeted Investors

(1) Goals

To become a global intelligent modern EXPO-COMPLEX within five years, a landmark achievement in the construction of Hainan Free Trade Port, an important hub of international tourism, and a duty-free shopping and exhibition platform for the global fashion industry. The long-term goal is to link the international free trade zone, attract domestic and foreign branded consumer products to enter China, then form the world's largest consumer goods trading center and international fashion publishing center.

(2) Targeted Investors

The main targets of investment attraction are: the introduction of investment and multinational enterprises operating large-scale commercial complexes. Enterprises with investment experience and industrial resources for exhibitions, conferences, international trade, retail business, and cultural tourism are preferred.

4 Analysis of Strengths

(1) Preferential Policies

In the No 12 document issued by the Central Committee in 2018, the strategic orientation of "three districts and one center" was proposed around the construction of Hainan Free Trade Port, in an effort to build an international tourism consumption center. The National Development and Reform Commission clearly pointed out in the “implementation plan of building Hainan into an international tourism consumption center” that Hainan should be supported to "implement a more open development policy for the exhibition industry" and "build a number of international exhibition facilities at a high level". Hainan will become the largest and most open free trade port in the world, and the only free trade port in China. It will become the gateway for global goods to enter China.

(2) Site Selection Advantage

The project is located on the west side of the international offshore innovation and entrepreneurship sector of Hainan Jiangdong New Area.

(3) Unique Geographical Advantage

Hainan Province is located in the center of East Asia and Southeast Asia, and it lies at the junction between China and Southeast Asia. In addition, it is close to the busiest international shipping channels, and it is an important strategic fulcrum of the "Belt and Road" initiative. Its location is at the center of the region, and it has coastal, border, island and other geographical advantages. It will become an important transportation hub between different regions and an important "open door" for China to the Pacific and Indian Ocean. It is a good location for the construction of an international consumer goods exhibition center. As a key pilot area and an important innovation demonstration zone for the Hainan Free Trade Port, Jiangdong New Area will be built to demonstrate the comprehensive deepening of reform and economic opening-up, and it will be a national ecological civilization experimental zone, an international tourism consumption experience zone, and a major national strategy area.

5 Project planning and supporting facilities

(1) Industrial planning and project land planning

Related documents include "Guiding Opinions on Promoting the Development of the Commodity Exchange Market Platform Economy issued by the Ministry of Commerce and 12 other departments", "The implementation plan of Hainan Province to build an international tourism consumption center", the "Mid-term and Long-term Development Plan for the Exhibition Industry of Hainan Province (2017-2030)", and "Haikou Jiangdong New District Master Plan (2018-2035)".

At present, the land used for the project's site selection is commercial and logistics land, and the project construction land conforms to the overall planning policies of Jiangdong New Area and the detailed planning regulations of the airport economic park (Southern District). In addition, the land's current property rights for the site are clear, and the amount of demolition is small, which is convenient for a quick start in the near future. There is a certain amount of land available for long-term expansion if required.

(2) Surrounding construction and city support facilities

The location is just 3 kilometers away from the airport, which can help with the speedy transport of passengers and exhibitors from outside the island, and boost the rapid import and export of global goods in the future. It is linked by six trunk roads:Haiyu Dadao - Qiongshan Dadao, the Haiwen High-speed contact line, Nandujiang Dadao - Haitao Dadao, Guijiang Dadao - Xingyang Dadao, Guixiu Road and Shunda Road. Through these roads, fast connection with external areas can be realized. It is hoped that the line 1 and line 3 branch lines will be set up with three track stations. The cloud track line connecting the airport and Jiangdong Binjiang can carry more than 400,000 passengers per day between the urban area and the airport.

(3) The airport bonded zone near the airport economic zone

Like Singapore, the project will use the Airport Free Trade Zone in the Airport Economic Zone, gaining the advantages of airport duty-free, expanding and strengthening the duty-free shopping of high-quality goods, and realizing the region's duty-free channel. At the same time, the exhibition center has formed a close relationship with other sections of the Airport Economic Zone, such as the Aviation City Corridor, to achieve the mutual promotion of business and travel, and the common development of tourism and boutique consumption.

(4) Complete infrastructure and complete free trade industry system

The airport logistics, bonded warehousing, cross-border e-commerce, cultural tourism consumption and other free-trade industries in the Airport Economic Park have formed a self-contained system. The surrounding international cultural exchange, international higher education and scientific research, international offshore entrepreneurship and innovation industries are being organized to provide strong support for the development of enterprises. What's more, the water supply, power supply and telecommunication facilities of the site are in perfect order, which is convenient for project construction.

Project Owner

Haikou Jiangdong New Area Management Bureau


Tel: +86 18898276618

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