Ledong Longxi Bay Tourist Resort Hotel Project
The south of Longqi Bay, Jiusuo Town, Ledong Li Autonomous County
The Tertiary Industry
The project's planned construction period is three years (36 months)
1 Positioning and Functions
This project aims to boost the development of local tourism through the creation of a superb, low-density, five-star resort focusing on healthcare, leisure and the environment, integrating boutique hotels, high-end clubs, high-end offices, conferencing facilities, leisure and healthcare, and commercial villa vacations.
The main function of the project is to build hotel rooms, public service rooms, management rooms and supporting facilities rooms, and support the construction of outdoor water supply and drainage infrastructure, power supply facilities, green landscaping, roads and squares across the area.
2 Planning Site Selection and Land Use Scale
The project is located to the south of Longqi Bay, Jiusuo Town, Ledong Li Autonomous County, and has a planned total construction area of 50 hectares. Of this total, the above-ground buildings include hotel rooms, catering and entertainment facilities, hotel management rooms, etc; underground buildings include underground parking garages, air defense basements, and equipment management rooms. The hotel has been designed according to "super five-star" standards, and its main construction includes hotel rooms, public service rooms, management rooms and supporting facilities rooms, as well as outdoor water supply and drainage infrastructure, power supply facilities, green landscaping, roads and squares across the area. The project construction period is planned to be three years (36 months), and the construction phase can be divided into distinct phases: preliminary preparation, survey and design, main project construction, auxiliary project construction, and completion acceptance and delivery.
3 Goals and Targeted Investors
The project aims to make Ledong a new tourist landmark in Hainan; fill the current high-end five-star hotel gap in Ledong's tourist offer; steadily promote the construction of a rainforest tourism group in the central region; improve the tourism image and cultural attractiveness of Ledong; enhance regional tourism service capabilities; and contribute to local fiscal revenues through the development of related industries and an increase in employment. The main investment targets are multinational companies that focus on introducing large-scale cultural and tourism complexes and have investment experience or industrial resources in the hotel and cultural tourism industry in the free trade port or in the Guangdong-Hong Kong-Macao Greater Bay Area. Specifically, these include large domestic hotel service providers, internationally renowned hotel brands, etc.
4 Project advantages analysis
(1) Preferential policies of Hainan FTP
The most open policies will be implemented in the management of funds, personnel, and goods. These can greatly attract domestic and foreign tourists to visit Hainan and increase the number of potential customers for this project.
(2) Location advantage
Hainan is at the center of the international logistics map and an important node on the Maritime Silk Road, well-placed in terms of the domestic market as well as that of the countries along the Belt and Road.
It can be developed to connect domestic markets with international ones, and can become an open highland gathering advanced resources, providing a huge market space for the development of the hotel industry.
(3) Application advantage
★ Hainan is promoting the full coverage of 5G applications across the island, laying a solid foundation for the use of the "Internet + Hotel" model.
★ Since the establishment of Hainan province, it has vigorously developed its tourism industry with its own advantages in tourism resources, and significant levels of funding for hotels.
★ Hainan received 83.14 million domestic and foreign tourists in 2019, an increase of 9 percent year-on-year.
★ It is estimated that Hainan tourists will exceed 100 million in coming years. The provincial government has issued 30 action measures to revitalize the tourism industry (2020-2021), proposing incentives ranging from increasing fiscal, taxation and financial support, promoting the implementation of tourism projects, and developing industrial integration. Hainan Provincial Department of Tourism and Culture has issued the "Implementation Rules for the Use of Special Funds for the Development of Key Industries (Tourism Industry) in Hainan Province" (2020-2021), awarding RMB 500,000 and RMB 300,000 respectively to newly-assessed five-star hotels and four-star hotels in Hainan province. At the same time, the annual conference of Boao Forum for Asia and other large-scale international conferences held every year in Hainan provide an effective measure of the project's success.
(4) Service advantage
The local area has a good business environment. The People's Government of Ledong Li Autonomous County has established a joint meeting system for communication with enterprises, and implemented the "four one" investment mechanism, with one key industry, one leading leader, one leading department, and one investment promotion team. Companies will be provided with all-round services, such as policy consultation, bank introductions, and industrial upgrading, providing links and supporting services for the project and the layout of local advantageous industries.
(5) Site advantage
The project site is located to the south of Longqi Bay, Jiusuo Town, Ledong Li Autonomous County, with a superior location and traffic conditions. Hainan Provincial Government issued the "Hainan National Sports Tourism Demonstration Zone Development Plan (2020-2025)" which states that Ledong belongs to the southern tropical coastal leisure and sports tourism area. The plan proposed that Ledong focuses on the development of Jianfengling, Longmu Bay, Longteng Bay, Longqi Bay and other areas, with the construction of Longteng Bay National Eco-tourism Resort designed to encourage the development of diving, marine sports, mountaineering, and adventure sports. It also seeks to build a diving and rowing training base in Ledong Li Autonomous County.
The project site has convenient transportation conditions: it only takes 50 minutes to drive to Sanya City, 25 minutes to drive to Nanshan Buddhist Holy Land, and 25 minutes to drive to Jianfengling National Forest Park. With the construction and completion of the Hainan West Line High-speed Train Light Rail, it will only take 15 minutes to walk to Jiusuo Station on the West Line and from there it will take just 10 minutes to reach the Meishan New Site of Phoenix Airport and 30 minutes to Sanya City.
5 Project planning and supporting facilities
(1) Current situation of the land
At present, the land used for the site of the project is tentatively designated as commercial land, and is in line with the relevant land use planning rules of Ledong. With clear land property rights and less volume of demolition, it will be possible to make a quick start in the near future, and be certain of the possibility of long-term expansion space.
(2) Surroundings and supporting facilities
Convenient intercity transportation network, multiple transportation types and a transportation support system for seamless transfers.
(3) Mechanism guarantee
The People’s Government of Ledong Li Autonomous County has established a working group for this project, with the Deputy Secretary of the County Party Committee and the Executive Deputy Director of the County Party Committee as the group leaders, the Development and Reform Commission of Ledong County, the Finance Bureau of Ledong County, the Water Affairs Bureau of Ledong County and other functional departments as group members. The group's aim is to organize the team to carry out preliminary research, preparation planning, and time sequence design, formulate project implementation rules, and promote the implementation of various project supporting facilities.
Investment Promotion Bureau of Ledong Li Autonomous County