The Sanya municipal bureau of tourism, culture, radio, television and sports recently introduced several measures for Sanya to build an international tourist destination and promote cultural tourism consumption.
The city aims to build itself into an international tourist destination by stimulating its consumption vitality, optimizing its consumption environment, innovating its consumption scenarios, enriching its product supply, and improving its service quality.
In recent years, the trend of cultural and tourism integration has become increasingly evident. The measures state that Sanya will organize various themed activities such as music, e-sports, cultural, and art festivals in order to enhance its tourism consumption.
The measures state that Sanya will make efforts in policy, infrastructure, transportation network improvement, and tourism project upgrading. This will provide support for the high-quality development of Sanya's tourism industry and will meet the various needs of tourists.
Sanya will combine its product supply and consumption scenario innovation to welcome the arrival of the summer tourism peak season. It will give utilizing its advantages in duty-free consumption, and strengthen its supply of culinary, wedding, ecological, rural, health, research, and sports tourism products. It will also innovate new consumption scenarios around fashion consumption, gold and jewelry, cruise ships and yachts, cultural relics and arts, digital culture, and sports and wellness in order to build a new "tourism+ industry" development pattern.
In addition, Sanya will also make efforts to improve areas such as safety production management, tourism quality monitoring, improvement of tourism public services, and industry standard formulation. It will also focus on boosting the management of its emerging business formats, the construction of industry associations, and the construction of smart tourism platforms, with the aim of improving the city's service quality.
