Location: Sanya Central Business District
Sector: Cruising and Yachting
Investment Mode: Setting up a joint venture company
On September 1, 2020, Genting Cruise Lines announced that it was working to forge a strategic partnership with the Sanya CBD Administration and a prominent national travel industry corporation to build a company to facilitate operations of its subsidiary Dream Cruises' flagship operations in Sanya. The plan would be to launch domestic cruise itineraries out of the central cruise hub of Hainan, and to support the development of a pilot cruise tourism zone on Hainan Island.
"We are keen on supporting the Chinese government's efforts in rebuilding its travel and tourism sector by providing a safe and carefree vacation option for consumers," said Kent Zhu, president of Genting Cruise Lines. "We have enjoyed a long and fruitful relationship with China, especially on Hainan Island, for nearly 30 years and we will continue to build on the strong collaborative spirit we have forged together," he added.
Genting Cruise Lines' rich history with Hainan Island has been marked by numerous milestones. From as early as 1994, Genting Cruise Lines' ships have visited Hainan as a regular port of call, introducing millions of international travelers to the fabled beauty of Hainan Island via the convenience of cruise vacations. In 2011, Genting Cruise Lines became the first international cruise company to homeport in Sanya, developing the city into an international cruise destination.
"Genting Hong Kong was the first cruise company to homeport in the city, with the longest deployment period and the highest number of sailings to date. Since its establishment, the Sanya CBD Administration has initiated planning for the industry and devised policies in its support. We have also established a cruising and yachting service center and a representative system for commercial stakeholders, as well as hosted the Forum on the Innovation of the Cruising and Yachting Industry," said Wu Haifeng, vice mayor of Sanya and head of the Sanya CBD Administration. "Moving forward, the Sanya CBD will collaborate with the government to diversify the supply of cruise travel products in the market, to develop cruise destinations, and to extend the industry chain, with the aim of building Sanya into a key cruise travel hub in the Asia-Pacific region."
