As the birthplace of kites, Weifang in East China’s Shandong province, has held the International Kite Festival annually since 1984, attracting competitors and tourists from around the world.

Weifang kites, a traditional handicraft treasure in the city, was named a national intangible cultural heritage in 2006.

In addition, Weifang is known as one of China's four largest kite-producing areas. There are over 300 kite-making companies with an annual output of nearly 2 billion yuan ($308.50 million).

The domestic and international market shares of Weifang's kites are 85 percent and 75 percent, respectively, and the products are exported to over 40 countries and regions, including Europe, the United States and Southeast Asia.