Zheng'an, a small county in Southwest China’s Guizhou province, barely had any industry until 2013 and was one of the poorest counties in China.

Every day, an average of nearly 20,000 guitars made here are exported to global market. Their destinations include the US, Brazil and France.

Zheng’an boasts the largest guitar manufacturing base in the world, churning out more than 6 million guitars every year with a total value of 6 billion yuan ($948 million), accounting for half of China’s total guitar exports.

How did it make this drastic change happen? Watch our latest video in the Claims to Fame series.