China is today the world's second-biggest cruise source market, with 2.35 million nationals taking cruises last year. The success of cruises in China is crucial to the development of the global cruise industry.

MSC Cruises always regards China as an important strategic market, with a vision to achieve healthy, sustainable growth with the entire industry.

2020 is a milestone year for MSC Cruises. We will continue to strengthen our presence in the Chinese market with upgraded capacity and products, most importantly, deploying the 172,000 gross tonnage flagship MSC Bellissima here, the largest cruise ship in Asia. MSC Cruises is first global cruise line to deploy flagship to China, which will herald China's cruise market to enter a "flagship era". We look forward to welcoming this new age full of opportunities with our industry partners.