At a seminar on business expansion overseas hosted by the Beijing Chamber of International Commerce, Zhang Yanbo, an international cooperation manager, has been busy learning about the platforms, services and policies provided by Beijing for enterprises expanding abroad.

An employee of Laikai Medical, Zhang said, "This is the first time I've learned that Beijing offers so many policy supports for enterprises expanding overseas. It's great news for us."

Laikai Medical is a urology medical appliances company based in Beijing. It is among nearly 200 business associations and enterprises seeking pathways to increase their international presence at the sharing session.

The event opened on Dec 30, 2024 with officials from Beijing Chamber of International Commerce, China Council for the Promotion of International Trade (CCPIT) Beijing Sub-council, and Beijing Municipal Commerce Bureau, among others, introducing international exhibitions these enterprises can participate in and the funding they can apply for.

Laikai Medical, which has nearly 30 years' of experience in China, is now setting its eyes on markets in Europe, Southeast Asia and the Middle East, Zhang said, "We are in the early stages of applying for the CE marking, and we hope to get approved for the EU sales license in the near future."

The seminar also marked the establishment of the Beijing Chamber of International Commerce's Committee on Overseas Expansion Services, which currently has 20 member organizations.

By integrating resources from professional institutions in finance, accounting, human resources and law, the committee aims to build a platform to provide specialized and comprehensive services for enterprises expanding overseas.

It provides startups with opportunities to gain experience and explore pathways for business development. Jiang Ming, founder of an agricultural company, said: "The urgent issue we face right now is reaching customers. With the professional guidance from government departments, it can help us avoid some detours."

Jiang's company sells Chinese herbal medicine and tea, with its production base located in his hometown Xinxian county, Xinyang city, Henan province. After nearly 20 years in the smart manufacturing industry, he decided two years ago to start a business to help revitalize rural areas.

"I hope to bring the traditional herbal medicine and tea from the Dabie Mountains to markets outside the region," he added.

"The local farmers don't know what 'going out' means or how to do it, so I want to be a bridge, connecting the business development knowledge I've gained from outside to the farmers here," said Jiang. “Thanks to exhibitions like the China International Fair for Trade in Services, buyers from overseas markets like the Middle East have shown greater intention for orders."

The current world situation is changing rapidly, with technological and industrial transformations approaching at full speed, pointed out Zhu Jialiang, vice-chairman of CCPIT Beijing.

The restructuring of global industrial chains is accelerating, and it is the right time for Chinese enterprises to ride the wave of going global, he said.

According to Zhu, the seminar is a practical response to this trend. It brings together authoritative experts and business pioneers to help companies understand international market rules. This supports their steady steps in global expansion and ensures that brands from Beijing shine worldwide.