Report: Gen Zs demonstrate growing appetite for snacks

Over 80 percent of Generation Z - people born between the mid-1990s and the early 2010s - consumers in China spend more than 400 yuan ($55.9) on snacks and drinks every month, and they are fast becoming the prime consumers in the industry, according to a report released by consulting company Positioning Pioneers on Wednesday.

The report noted that over 40 percent of Gen Z consumers in first-tier and second-tier cities spent over 800 yuan on snacks and drinks, while about 21 percent of them spent 1,000 yuan and above.

Furthermore, the expenditure on snacks for about 45.5 percent of the surveyed Gen Z consumers had increased significantly compared with 2021.

"Gen Z consumers will do a lot of research on platforms like Xiaohongshu and Douyin and on e-commerce platforms before buying something," said Luo Xianliang, vice-president of Positioning Pioneers.

"They tend to choose local brands and prefer traditional products. Pre-cooked food is also popular among them."