Outdoor economy thrives as more people step out

Yu of Oasis Outdoor said the recovery seen in domestic and international tourism has had an impact on the camping market, offsetting its growth. Yet, demand for weekend trips and family outdoor leisure activities is still strong.

The camping industry, he said, will see a return to rational growth after the earlier high-growth phase.

"The sector is expected to see more steady growth as residential incomes improve and the number of cars increase, creating a high-quality and more regulated industry," Yu said.

Smaller-sized or poorly managed camping sites will be the first to go, Yu said, adding: "Only those who are truly passionate about the industry will survive."

He said a diversified business model and well-designed support infrastructure would boost the camping industry and meet the needs of a more fragmented market.

"Outdoor industry is still a niche sector, which requires knowledge of processes and advanced equipment," said Yu.

Yu said qualified outdoor guides and professionals who have certifications and on-site training for at least two years are in great demand.

A shortage of professionals has often led to safety issues in outdoor activities, and these are big hurdles when raising funds for expanding the outdoor tourism industry, he said.

"The healthy development of the outdoor economy should be taken step by step," Yu said.