Miniso's Times Square flagship symbolizes global ambitions |

Miniso's Times Square flagship symbolizes global ambitions

By Qiu Quanlin in Guangzhou Updated: 2023-05-24
Lifestyle retailer Miniso opened its new global flagship store in New York’s iconic Times Square on Friday. [Photo provided to]

Opening a new flagship store in New York's iconic Times Square not only promises to boost Miniso's transformation, but also showcases its strong commitment to establishing a thriving presence in the United States market, according to a senior company executive.

"Establishing a presence in one of the world's most recognizable commercial and cultural destinations allows us to effectively reach new customers on a daily basis," said Ye Guofu, founder and CEO of Miniso.

The lifestyle retailer opened its new global flagship store in Times Square on Friday, marking a major milestone in the company's global expansion.

The flagship store has a bright and clean look, and draws attention to Miniso's licensed collections with some of the world's best-known intellectual property owners, according to the company.

From Sanrio to We Bare Bears, licensed collections are just some of the 2,500 products on offer at the new store. In addition to licensed collections, the store also provides blind box collectibles, toys, plushes, fragrances, accessories, makeup tools, snacks and electronics as well as gifts and stationery.

The flagship store generated nearly $80,000 in sales over the course of its opening day, setting a new single-day sales record among all its locations.

The opening of the flagship store in Times Square came shortly after the company's announcement of a new global strategy to transform Miniso into a lifestyle super brand.

With over 70 stores and a dedicated team of local staff, the US market has emerged as Miniso's top-performing overseas market for two consecutive quarters.