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Top 10 most valuable Chinese brands Updated: 2023-04-06

With a brand value of 1.04 trillion yuan ($150 billion), Kweichow Moutai has become the most valuable Chinese brand for the fifth consecutive year, according to Hurun Most Valuable Chinese Brand 2022 ranking.

Kweichow Moutai, the only trillion-yuan brand, is followed by another a liquor brand Wuliangye and a cigarette brand ChungHwa.

Although its brand value dropped 33 percent to 160 billion yuan, short-video app Douyin rose one spot to tie with WeChat for the fourth place.

Chinese consumers' trust in private brands has risen significantly in recent years. Sixty-two percent of the brands on this year's list are private, up from 61 percent last year and 39 percent a decade ago, said Rupert Hoogewerf, chairman and chief researcher of Hurun Report.

Beijing, Shanghai and Shenzhen remain the top three cities with the most brands on the list, with 70, 52 and 32, respectively, collectively accounting for more than half of the top 300.

This is the 17th year for Hurun Research Institute to release Hurun Brands List and the first year for the list to expand from the top 200 to the top 300 last year, with the threshold of entry adjusted to 2.5 billion yuan from 6 billion yuan last year.

Let's take a look at the top 10 most valuable Chinese brands 2022.


No 10 Ping An

The logo of Ping An Insurance is seen at the Global Mobile Internet Conference at the National Convention Center in Beijing. [Photo/Agencies]


No 9 National Cellar 1573

Boxes of National Cellar 1573 are on display at a supermarket in Beijing on Dec 15, 2021. [Photo/VCG]



The Industrial and Commercial Bank of China booth at an expo in Guangzhou, Guangdong province. [Photo by Fang Jie/For China Daily]


No 7 JD

A logo of Chinese e-commerce giant JD. [Photo/IC]


No 6 Tencent

A woman is seen at the Tencent Holdings Ltd booth during an expo in Shanghai. [Photo by Fan Jianlei/For China Daily]


No 4 (tied) WeChat

A WeChat QR code is seen at a supermarket in Beijing on Aug 24, 2022. [Photo/VCG]


No 4 Douyin/TikTok

TikTok app logo is seen in this illustration taken on Aug 22, 2022. [Photo/Agencies]


No 3 ChungHwa

An illustration shows ChungHwa, a cigarette brand. [Photo/IC]


No 2 Wuliangye

Consumers look at white spirits from Wuliangye Yibin Co Ltd at the 89th China Food & Drinks Fair held at the Wuhan International Expo Center in Hubei province. [Photo/VCG]


No 1 Kweichow Moutai

A bottle of China's top alcohol brand Kweichow Moutai. [Photo/Sipa]