Top 10 List
Top 10 most successful Chinese heritage brands
chinadaily.com.cn Updated: Mar 24, 2023
Traditional Chinese medicine brand Pien Tze Huang has taken the crown as the most successful Chinese heritage brand, followed by traditional Chinese medicine brand Tong Ren Tang and alcohol brand Kweichow Moutai, according to a report released by the Hurun Research Institute.
Based on several criteria, including brand history, value and cultural heritage, the Hurun report listed the Chinese mainland's 100 most successful brands that are over 60 years old.
The listed brands related to traditional Chinese medicine, white liquor, or baijiu, and food composed one half of the list, and 15 are valued at more than 100 billion yuan, while Kweichow Moutai, China Construction Bank and Agricultural Bank of China have brand value exceeding one trillion yuan.
Let's take a look at the top 10 most successful Chinese heritage brands.
No 10 Tsingtao Beer
No 9 Agricultural Bank of China
No 8 Fenjiu, a liquor brand
No 7 Huangshan, a cigarette brand
No 6 Bank of China
No 5 ChungHwa, a cigarette brand
No 4 Wuliangye, a liquor brand
No 3 Kweichow Moutai, a liquor brand
No 2 Tong Ren Tang, a traditional Chinese medicine brand
No 1 Pien Tze Huang, a traditional Chinese medicine brand
