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MNCs keen to grow amid further opening-up

China Daily Updated: 2023-03-08
Wu Chun, managing director & senior partner of BCG, managing partner of BCG Greater China. [Photo provided to China Daily]

Q2 Which business segment (s) of your company do you expect to see high growth in China this year? What are the new trends and interesting business opportunities in the Chinese market that your company might be keen to tap? How will you align your business strategies with such trends?

XU: First, demand for cargo has been boosted by e-commerce and global trade growth, and it is expected that over the next 20 years, there will be a need for some 2,440 freighters, of which 880 will be newly built. Airbus is confident in providing Chinese customers with new and more competitive choices such as A350F and creating relevant industrial cooperation opportunities with Chinese partners.

Second, the aviation industry represents approximately 2.5 percent of global human-induced CO2 emissions, while China's fleet size is expected to grow steadily. At Airbus, we are committed to reaching net-zero carbon emissions by 2050. To fulfill these ambitions, Airbus will continue to facilitate the use of sustainable aviation fuel in China to promote the high-quality development of China's aviation industry.

WU: China is shifting its growth model from "speed" to "quality". New opportunities are emerging as China's economy becomes more innovative, talent-intensive, consumption-driven and green. The country's industrial sectors will have strong demand for green technologies to achieve sustainability. This is the right time to be in the strategic consulting business.

Business leaders of almost every industry now need outside help to address complex issues seen today, such as digital transformation, supply disruption and sustainable development. These are all our priorities and growth opportunities — we bring together advanced tech knowledge and ambitious entrepreneurship to help clients launch their next big bets and seize the opportunities in the China market.

JUANG: HP is innovating with a growing portfolio of devices, peripherals, services and subscriptions tailor-made for the hybrid world. SMEs are critical to China's economic growth and they recognize the importance of digitalized business models where intelligent, manageable and secure PCs and printers are essential. HP is focused on delivering the reliable and cost-effective solutions users require and working with industry partners to nurture an ecosystem that empowers SMEs' growth and aspirations.

The younger generation in China wants unique, enhanced experiences in what they use and do, and they seek the tools to express themselves better and pursue their dreams. HP will enable them to do that with technology that keeps them creating, learning, communicating and gaming.

CHUNG: Through consumer surveys conducted in recent years, we found that the pursuit of decorative elements is important for young consumers. Meanwhile, with the accelerated implementation of China's dual carbon goals, and the advocacy of environmentally friendly housewares consumption, people are more concerned about the health and safety of indoor environments.

In 2022, we launched new products that showcased visual and tactile effects comparable to wall materials while maintaining paint safety, stain resistance, abrasion resistance, high flexibility and easy maintenance. This is also the new achievement of Nippon Paint's continuous research for products and services, providing consumers with a beautiful home experience within their reach and bringing new growth opportunities to the coatings industry.

LECLERC: China's high-quality development will put forward the segmentation of consumers' needs and consumption occasions. These trends have brought opportunities to our business as we've been strengthening the "Total Beverage" strategy, providing an enriched portfolio of consumer-centric beverage offerings to meet diversified needs.

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