Back to Invest in China

TOREAD uses the 'outdoor + chip' dual main business to lead the technical powerful nation

Updated : 2023-01-04

TOREAD was founded in 1999 and became one of the first companies on the list of China Growth Enterprise Market in 2009. The company contributes to the development of the industry through continuous innovation, and has become a leading enterprise in the domestic Outdoor goods industry.

It has established a leading comprehensive competitiveness in brand building, marketing management, product research and development, supply chain management, professional team building and other aspects.

In 2012, TOREAD launched the "Polar Bionic Technology Platform" and independently developed TiEF (Toread Innovation Ecological Function) fabrics, including 13 technical fabric technologies, such as outdoor three protection. Through the combination of technology and application scenarios, the daily using experience of outdoor professional functional clothing is greatly improved.

TOREAD signed as the "China South (North) pole expedition team selected products" in 2009. Since then, the brand has been cooperating with China's scientific research for 14 years consecutively.

Additionally, in 2019, TOREAD has also reached cooperation with the national Tibet Mountaineering Team and China Tibet Mountaineering School to help promote the rapid development of Chinese mountaineering and outdoor sports. And in 2020, TOREAD made contribution to the complete success of China's Everest elevation survey.

TOREAD responsible for China's space industry as well. Since 2016, it has been developing customized clothing for Chinese astronauts. In 2021 and 2022, TOREAD continuously provided more than 10 products for Shenzhou-12, Shenzhou-13 and Shenzhou-14.

In the past two years, TOREAD has grasped the market recovery opportunities after the COVID-19, which effectively connected the demand of sales terminals with R&D and supply resources. In terms of product research and development, the company has integrated with some famous international brands, improving product design and product functions in a systematic way on the basis of continuing the original full set system and full product matrix.

And with regard to supply chain management, through the layout of factories to increase production capacity, the company's core business and major projects to give enough support. With the help of information 2.0 platform to build a digital and intelligent decision-making system, further improve the efficiency of business operation, improve the execution efficiency of the yard, timely capture the customer portrait of terminal retail stores and consumer demand feedback, into the specific product sales.

In September 2021, Beijing Xineng Electronic Technology Co Ltd became a subsidiary of TOREAD Holdings. The company is an analog chip design company focusing on the display field. Because of this expand, TOREAD establishes the dual main business development mode of "outdoor business + chip business", continuing layout in outdoor camping scenes and sports scenes.

TOREAD aims at cutting-edge innovative technology platform and high-end, tight market demand, carrying out a forward-looking and international layout. With advanced technology, strong sales channels and rich business resources, it will further enable the outdoor segment to rapidly expand the market space. Mini/Micro LED and outdoor energy storage products also meet new development demand, helping the company quickly enter a new growth channel.

The story and photos are provided by TOREAD.