Zhongning county in the Ningxia Hui autonomous region is the birthplace and origin of all the goji berries in the world.

At present, the planting area of goji berries in Zhongning county is 170,000 mu (11,333 hectares), the output volume of dried fruit is 26,000 tons, and the output value exceeds 12 billion yuan.

The per capita disposable income of farmers from the goji berries industry reaches 4,000 yuan. The industry has become a pillar for revitalizing the county's economy and increasing farmers' income.

To ensure the market competitiveness of Zhongning goji berries, it is necessary to focus on key factors such as their appearance and quality as well as product output.

Zhongning organizes enterprise participation in 15 international and domestic exhibitions every year.

A 30 mu of goji berries germplasm resource garden has been established, 103 protected ancient goji berries trees collected and two varieties put under national protection.

Zhongning county has become the core demonstration zone of goji berries in Ningxia and the whole country.

Zhongning goji berries have become the core brand of China's goji berries industry, and their regional brand value reaches 19.03 billion yuan, showing strong market competitiveness and brand influence.