Starbucks rolls out more coffee products from Yunnan

Leading global coffeehouse Starbucks has further enhanced its localization efforts by rolling out two more reserve coffee products produced in Yunnan province recently.

The two coffee blends, one from Tianyu and Zuo Farm and one from Hong Feng farm in Yunnan province, have been available at its reserve stores nationwide, the fifth consecutive year to develop high-quality and high-yield coffee from local farms.

Yunnan is China's largest coffee-growing province, accounting for over 90 percent of the total output. The Starbucks Yunnan Star project was launched in 2012 after establishing the first Starbucks China Farmer Support Center in Pu'er, Yunnan province, covering all-around supply chains from planting, processing, roasting to retail.

The company has helped local farmers to plant high-quality and high-yield coffee as part of efforts to improve local incomes and livelihoods.