A VOYAH vehicle attracts attention on April 16 local time at its brand launch event in Italy. [Photo provided to en.whkfq.gov.cn]

On April 16 local time, VOYAH – a luxury electric vehicle brand of Chinese State-owned carmaker Dongfeng Motor Co – held a brand launch event in Italy.

Since its establishment, VOYAH has successively launched three product categories: SUVs, MPVs, and sedans, continuously refreshing its lineup. It is the Chinese new energy vehicle (NEV) enterprise with the most comprehensive product layout and the fastest expansion from the domestic market to overseas markets.

VOYAH's brand launch event in Italy on April 16 local time. [Photo provided to en.whkfq.gov.cn]

Since its overseas debut in 2022, VOYAH has entered several European countries, including Norway, Finland, Denmark, the Netherlands, Bulgaria, and the Czech Republic, exporting a total of almost 10,000 vehicles.

In 2024, VOYAH entered Southern Europe, making its first landing in Italy. VOYAH unveiled its new models, the VOYAH FREE, DREAM and PASSION, in Milan, the world capital of design, with 100 vehicles quickly reserved and sold.

"The performance, comfort, and safety of VOYAH's products are outstanding, and its overall strength leads traditional luxury cars in Europe. We will work closely with VOYAH to provide excellent products to Italian users," said Bruno Mafrici, CEO of the Italian distributor CarMobility, who was expressing full confidence in the prospects of cooperation with the firm.

VOYAH's entry into Italy coincided with Milan Design Week 2024. On the eve of the brand launch, VOYAH held its brand debut at the Palazzo Serbelloni in Milan, receiving praise from numerous top global designers.