Genesis premieres Electrified GV70 amid rapid development in China

Global luxury automotive brand Genesis has made the world premiere of its SUV－the Genesis Electrified GV70－at the Guangzhou auto show, showcasing its commitment to the Chinese market and vision of sustainable luxury.

Genesis entered the Chinese market in April and has launched three globally recognized models－the G80 mid-large-sized luxury sedan, the GV80 mid-large-sized luxury SUV and the G70 luxury sports sedan－as well as the China-exclusive G70 Edition 1.

With Genesis' China-tailored direct-to-consumer business model in full operation via its established network, it has been delivering the G80 and GV80 to Chinese customers since October. Genesis has fulfilled its promise to deliver the complete Genesis Experience ahead of schedule, reaching another major milestone in its development in China. The carmaker plans to expand its network to more than 10 outlets nationwide next year.

This is the second time that Genesis has chosen China for the world premiere for one of its electric vehicles.

Jay Chang, global head of the Genesis brand, said: "Even though Genesis is a relatively young brand, we have a vision to expand our global footprint. The Chinese market plays a crucial role in the development of our global business, and as a new brand in China, we want to be a disrupter, creating something that truly fulfills our customers' needs.

"China will also play an important role in our path to electrification and a sustainable future, as we strive to create a positive impact on our customers' lives."

Markus Henne, CEO of Genesis Motor China, said: "I'm proud that we have fully delivered the unique Genesis Experience for Chinese customers earlier than we expected with the implementation of our China-tailored direct-to-consumer business model and the start of product deliveries. This strong momentum and positive feedback from the market give us great confidence in our future development."

DTC business model

Underpinning this rapid development is Genesis' China-tailored direct-to-consumer business model, an omnichannel approach based on direct sales supported by authorized agents and online sales.

Supported by the Genesis Digital Ecosystem, Genesis' business model is delivered through Genesis Studios and Genesis Showcases, guaranteeing a seamless journey between online and offline channels.

Genesis provides a Two Trim Strategy that offers an unparalleled level of standard specifications for all models.

The carmaker also ensures unified pricing across all channels under the Genesis One Price Promise, building transparency and trust with customers.

To provide convenience to customers, the carmaker provides Genesis Valet Service, which includes a valet test drive experience, home delivery for new Genesis vehicles, pickup and delivery for specific maintenance and service at a designated location within the same city. The service is available in Shanghai and Chengdu.

In addition, Genesis vehicles come with Genesis Care driven by a confident warranty offering and thoughtful services, which include a five-year or 100,000-kilometer warranty and a five-year unlimited mileage and 24/7 roadside assistance across the Chinese mainland.

All of these differentiated services aim to deliver the unique Genesis experience to Chinese customers, the carmaker said.

With some customers having received their Genesis vehicles, the carmaker launched an exclusive community for car owners in China named Galaxy of Genesis.

Each Genesis owner will be represented in the Galaxy of Genesis with a digital star inspired by their personal attributes, enabled by a bespoke digital platform, demonstrating Genesis' commitment to building authentic one-to-one relationships with customers to deliver personalized services.

Sustainable luxury

Henne said: "Hosting the world premiere of the Genesis Electrified GV70 in China signals the next step in our audacious journey to a sustainable future.

"China is leading the acceleration toward electrification, which is why we are excited to welcome the latest Genesis model that will help us move forward toward a sustainable future."

Sangyup Lee, head of Genesis Global design, said: "Genesis' vision for a sustainable future opens a new world of possibilities and opportunities. The delicate balance of athleticism and elegance is behind every aesthetic decision we make. The Genesis Electrified GV70 manifests how we expand the Genesis design."

The model uses a variety of eco-friendly materials, including wool woven seats and recycled nylon flooring, to furnish the interior.

As an athletic and dynamic vehicle, the Genesis Electrified GV70 offers a competitive and powerful performance to satisfy drivers.

With a maximum power output of 160 kilowatts and 350 Newton meters of torque for the front and rear, the Genesis Electrified GV70 delivers a total maximum output of 360 kW(in Boost Mode) and 700 Nm of torque. This model can go from 0-100 km per hour in 4.5 seconds in Boost Mode.

The Genesis Electrified GV70 is the first Genesis model to feature the SUV-specific e-Terrain Mode, which allows a stable driving experience in various environments.

The pure electric SUV has a maximum all-electric range of more than 500 km under China Light-duty vehicle Test Cycle standards, and it can charge from 10 percent to 80 percent in just 18 minutes in fast-charging mode.

Furthermore, the model is equipped with a V2L(vehicle-to-load) feature, which can achieve reverse charging with maximum output of 3.6 kW and help customers to use electric appliances outside the vehicle.

A variety of cutting-edge technologies are featured, including the Smart Regenerative Braking System that can regenerate energy through the braking system based on driving habits and road conditions, and i-Pedal (Intelligent Pedal) that allows to accelerate, decelerate and stop just with the accelerator.

Genesis will continue to bring more exceptional products with refined performance, design, safety and innovation for Chinese customers, the carmaker said.