Starbucks brings intangible art to young Chinese consumers

Leading coffee chain Starbucks joined a wax painting partner from Danzhai county, Southwest China's Guizhou province, to bring intangible cultural heritage to more young consumers in Beijing.

Starbucks' first wax painting store is located in Beijing's Central Business District integrating siheyuan traditional courtyard residences with modern interior design, to provide consumers with the feel of traditional and modern in an interaction of cultures.